The Lancaster Insurance Classic Motor Show NEC Birmingham November 14th 15th 16th
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Exhibitors Guide


The annual Classic Motor Show brings together the UK Classic Motoring Industry with tens of thousands of UK based and International classic owner/enthusiasts, all under one roof at the UK’s premier exhibition centre - The NEC Birmingham.

Proven, year on year, to provide the single best opportunity in the UK market, the show now invites exhibitor entries for 2013.

Companies offering any product or service to the classic motorist, or also to the general automotive market, will benefit from exposure to this unique audience.

Download the Sales Brochure here

The Classic Motor Show offers:
  • The biggest and most significant exhibition audience in the UK Classic market
  • Proven high-spending trends
  • Show audience value to the industry in excess of £40 million per annum
  • Attendee socio-economic grade ABC1 (80%), gender 90% male, average household income £60,000
  • 76% of our visitors own classic cars. 38% own two or more classics and nearly 10% own between four and fifteen classic cars.
  • 71% of our visitors also own 2 or more modern cars per household
  • Average number of cars (combined modern and classic) per visitor household is 3.6
  • Strong historical car sales at show especially in the £20K - £65K sector
  • 44% of visitors will be buying a classic car within the next 3 years – that’s about 260 £million worth of classic car sales
  • 17% of attendees visit specifically to see what classic cars are available to buy at the show
  • 49% of our visitors are looking to buy a new, modern car in the next three years
  • 31% will purchase their modern car brand new – that’s approx 250 £million worth of new car sales
  • Restoration service providers showcasing their expertise at CMS gain new commissions
  • 24% of attending classic car owners leave all the work on their classic cars to professionals
  • 38% employ some professional help, 33% do all work on their cars themselves
  • Core to your market, your products, your services
  • Visitors come from all over the UK, Europe and even further afield

Please contact Nick Pratt to discuss your stand or sponsorship opportunities on 020 7384 8142 or email Nick at

It's the Big 3-0!

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Join us as we celebrate 30 years of the Lancaster Insurance Classic Motor Show. Take a walk down memory lane to see how the show got started and hear from some of the people who were involved way back when. ... Read More

Edd and the Practical Challenge

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The winner has been drawn! Congratulations to Andrew Crowe from Leeds on winning the car that will be restored live on stage over the duration of the show - a 1976 MGB Roadster. ... Read More

Meet Discovery Channel's 'Wheeler Dealers'!

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Mike Brewer and Edd China along with the unsung hero of WD Paul Brackley, will be at the show presenting all sorts of classic motoring-based features and fun on the Live Stage. What will Edd's 'mission impossible' be this year? ... Read More

Your club at the next show?

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Hundreds of classic car clubs display cars, sell regalia and sign up new members at the show (and have a great time to boot!). Applications for the 2014 are currently open. If you interested in taking part, click the link. ... Read More

Do not miss the Classic Bikes!

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Do you love two-wheeled, as well as four-wheeled machinery? Right next door you'll find an incredible display of two-wheeled classics plus trade stands and live action at The Classic Motorbike Show. Just walk through, it's absolutely free to you if you've got a Classic Motor Show ticket! ... Read More