Branding & Sponsorship

Take advantage of the extensive classic car community connected to the Lancaster Insurance Classic Motor Show, with Discovery, by taking up some of the branding opportunities available to target your message to classic car and bike owners and enthusiasts.

Download the brochure or explore the options below

Talk to the team about your objectives so they can tailor a package of opportunities to best suit your needs. Package prices start from £1000.

Robbie McBride, Sales Manager, 020 7384 8062 robbie.mcbride@clarionevents.com

Email Newsletters

There are two emails that go to the Classic Motor Show audience throughout the year:
  • Show Newsletters – including information on show features and activities, club and exhibitor news, competitions, giveaways, and industry updates
  • Monthly Offers Emails – including offers and promotions from clubs and exhibitors from Classic Motor Show, Race Retro and Classic Car & Restoration Show
Show Newsletters 
There are several promotional opportunities available in the shows newsletters send out regularly to our 72k+ audience
  • Banner: 540 x 90px 
  • Feature: 50 words plus 260 x 260px image
  • Section: 100-150 words plus 540 x 300px image
Max. 2 sponsors per newsletter. 
Each sponsor can take a combination of banner and a feature or section for maximum impact.
Accompanying link can either be to your URL or a sponsored Article (see website section below).

Newsletters schedule:
  • Weekly August-November
  • Fortnightly May-July
  • Monthly December-April
Motor Offers Emails All entries must include a genuine offer or special promotion for subscribers.
Max. 2 sponsors per newsletter. 
Accompanying link can either be to your URL or a sponsored Article (see website section below).

Newsletter schedule:
  • Sent on the 1st of each month


The Classic Motor Show website is the hub for all information regarding the event.

All marketing activity is geared around driving potential attendees to the website to find out more about what’s on offer and to book tickets.
Website Banners 
  • Leaderboard  728 x 90px
  • MPU 300 x 250px 
  • Run of site banner 1920 x 200px 
Examples of these are shown on this page or download an example layout.
Leaderboard and run of site banners are in the fixed postions as the top and bottom of the page as show.
MPUs can distributed at any point on the page the content allows.
MPU Example Banner
Website Article

Promote long form content within the News section. 
The article can include 300-500 words, a header image 1350 x 450px and up to 6 additional images which will be distributed throughout the article copy.
This can be taken as a stand alone opportunity or in conjunction with email or social media opportunities.

Visit the News Section for examples

Exhibitor Directory

The Exhibitor Directory, an enhanced version of the previous exhibitor list, is the second most visited section of the website. 

As well as companies appearing in the A-Z list of exhibitors, stand holders have the opportunity to upload a great deal of information about their company and products or services.

Example Directory Listing
Non Exhibiting Company Listings

Not ready to commit to a stand yet but want to benefit from an extended period of promotion? 
You can purchase a stand alone listing on the Exhibitor Directory so your company features until June 2021, when the exhibitor list for the next event goes live.
Your listing will allow you access to update company and product details alongside all exhibiting companies.
Sharer Company Listing

If you have brands or related companies who will be showcased or ‘sharing’ on your stand at the show you can purchase additional listings for them to appear under their own name and listed on your stand number.
Promoted Listing & Banner

For extra prominence in the Exhibitor Directory company listings can be ‘pinned’ to the top of the Exhibitor Directory page.

Only 6 promoted entries available at any one time giving those companies high visibility. 

Further exposure can be obtained through a leaderboard banner (see banners section)
Promoted Listing

Social Media

Our ever growing community on Facebook, Instagram and Twitter are an actively engaged audience of classic car enthusiasts.
Social Media Posts

Reach out to our social media community through a sponsored post on any of our channels.

They are a savvy group who are looking for inpiration so don't just try to sell or promote your products and services, think about what you can give them of value that will engage them with your brand.
Workshop Wednesdays

With people spending more time at home they may have hours available to improve their motors but are in need of a little inspiration. This is where you come in! You could share how to get the best results with your products or demonstrate a skill that could help.

We will be holding regular 'workshop' features across our social channels giving you great exposure to share your knowledge and promote what you do.
Win it! Wednesdays

Everyone loves a freebie, especially at a time where people may be feeling the pinch more than normal.

If you have a great product or service that you want to promote to our engaged community on social media you can provide a prize* for them to win in our regular Win it! feature.
*minimum value applies
Sponsored banner option