Exhibitor News

London, UK, 3 Oct 2025 – Modern tech and classic design don’t always mix, but Reluxe is here to change that. This new design company is proving that these two worlds can come together, with rave reviews already across the classic car media (scoring ‘Pick of the Month’ in Classic & Sports Car magazine) and a successful debut at Goodwood Revival.

The Reluxe Stereo is set to be the catalyst for a shift in how younger generations view classic car ownership. It’s the newest modern infotainment system that fits seamlessly into classic cars, bringing in the tech today’s drivers expect, while preserving that iconic retro vibe. 

The Reluxe Stereo could also be the key to keeping classic cars on the road in the future – by making them more appealing to younger drivers, and ensuring there’s still an interest in maintaining and restoring them.

As classic car ownership rises, so does the challenge of keeping the cars in working order. Fewer young people are getting into the nuts and bolts of restoring or fixing these vehicles, leaving a gap in skills that could result in a lot of classics getting left behind. 

Reluxe aims to change that by making classic cars relevant to a younger generation who may have been put off by the lack of modern tech in these older vehicles. Reluxe isn’t just a product – it’s a way to ensure these cars stay on the road for years to come.

“Classic cars are an absolute passion for many people, but we’re losing the next generation to modern cars because the skills and tech aren’t there to support classic ownership,” says Tom Deng, CEO of Reluxe. 

“Reluxe is about future-proofing classic cars, not just by adding modern tech, but by ensuring that younger generations are drawn in, and that they’ll be able to look after these cars for years to come. This is about making classic cars cool again, while also helping people maintain them for the future.”

The Reluxe Stereo is designed to integrate seamlessly into classic cars, adding modern features like Bluetooth, GPS, Apple CarPlay™ and Android Auto™ without disrupting the design. A magnetic Smart Cover lets owners conceal the touchscreen, keeping that retro look when it’s not in use.

Reluxe is more than just a product; it’s an effort to bridge the generational divide in classic car ownership. By combining modern tech with classic style, Reluxe is helping to keep these cars alive, relevant and in good hands for years to come.

Notes to editors:
The Reluxe Stereo is available for pre-order now by visiting www.reluxedesign.com.

About Reluxe:
Reluxe is a design and technology company focused on enhancing the classic car experience. With a team of engineers and designers who share a passion for both vintage vehicles and modern technology, Reluxe creates products that bring classic cars into the present without sacrificing their authenticity.

For press inquiries, please contact Elle Tucker at elletucker@me.com or +44 07788992022.

Media kit and images available on request.