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Stand: 5-525

Established since 1974, Genus is a private family-owned company, based in Nuneaton Warwickshire, with three digitisation studios, specifically designed for the capture of both heritage and modern material.

Genus is already well established in the historic vehicle community, having worked on digitisation projects for British Racing Motors, the Rootes Archive Centre Trust, Riley Cars Archive Heritage Trust, British Motor Industry Heritage Trust, Daimler and Lanchester Owners Club and the Jaguar Daimler Heritage Trust.

At this year’s Classic Motor show our stand: 5-525 will be displaying our new 3D Scanning photogrammetry system – Arago, our famous Recollect software and our General Manager’s very own Lancia Delta integrale body shell.

By using our Arago 3D Scanning photogrammetry system and its proprietary software, we can offer mass 3D photogrammetry services. Our system is well suited to capturing hundreds of objects in a fraction of the time compared to conventional photogrammetry methods. This makes it a perfect solution for large scale projects that can, for example, involve producing entire catalogues of digital products or creating a virtual exhibition of museum collections. It uses pixels of digital images to reconstruct objects in 3D. Latest developments in Computer Vision have allowed this technology to reach extreme geometrical detail, while maintaining photorealistic high-resolution colour information.
Our community engagement software – Recollect - will be displaying snippets from the British Racing Motors (BRM) Archive. Having worked closely with the Owen family to digitise their archive, this software has allowed them to display their content, whilst giving them the ability to discover connections between items and share the knowledge about the collection’s history using engaging digital storytelling with narrative, timeline, and cultural mapping features. Recollect enhances the quality of engagement that your community will have with your collections – however you define your community group. Recollect provides the tools needed to empower users to share their knowledge and discoveries with their peers, encouraging them to offer valuable contributions to your collection.

Users can leave comments or recollections, tag assets with metadata or geo-tag locations, suggest corrections and donate new items, including digital assets or knowledge. Recollect is a carefully moderated environment that ensures owners retain their collection’s integrity and copyright as their online community grows.

The Lancia Delta integrale was produced between 1987 – 1993 to compete in the World Rally Championship in Groups A and N. Originally conceived as a 2 litre, 4-wheel drive vehicle with 8 valves and a sophisticated drive train including a Torsen rear differential, the integrale was steadily developed throughout its career culminating in the Evoluzione version with a 16v engine, redistributed torque bias, widened tracks, longer suspension travel and even a cooling system for the steering. These improvements kept the car competitive, resulting in 6 World Championships in 1987, 88, 89, 90, 91 & 92. A record which still stands today.
This version is a 1992 integrale HF Evoluzione, the last version built specifically for homologation to Group A. It is currently undergoing a full restoration by our very own General Manager – Chris Elwell.

Visit Stand: 5-525 to see what we have on display and find out more about the different digitisation services and equipment that we offer.



15 Hammond Close
Attleborough Fields Industrial Estate
CV11 65Y
United Kingdom
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Contact Exhibitor


  • On Saturday 22nd January 2022 Genus were very pleased to exhibit at the Federation of British Historic Vehicle Clubs Annual Club Expo.
  • We are delighted to announce we have formed a commercial partnership with the Federation of British Historic Vehicle Clubs (FBHVC) to offer a bespoke digitisation services. 


  • By using our Arago 3D Scanning photogrammetry system and its proprietary software, we can offer mass 3D photogrammetry services. Our system is well suited to capturing hundreds of objects in a fractio ...
  • Take a tour of our specialist digtisation studios
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Our Sponsors & Partners

Lancaster Insurance

Headline Sponsor

Silverstone Auctions logo

Official Partners

Historic Endurance Rallying Organisation logo

PGVM logo


Detailing Partner


Lubricant Partner