Once your company profile is live on the event website, it is not just a placeholder. It is a public web page that can show up in search results, especially if your own website is not well ranked.
That means:
- Clearer visibility in Google
- More people learning about your business
- Additional traffic to your own website and social channels
- More potential leads and conversations at the event
đź’ˇBut this only happens when your profile is unique, relevant, and well written.
What To Include In Your Profile
Here is how to make your exhibitor profile work harder for you:
Say Who You Are
Start with one clear sentence that explains what your business does. For example:
BrightTech is a UK-based lighting design company specialising in energy-efficient LED solutions for commercial spaces.
Highlight Your Products, Services or Specialisms
Include your key offerings, technologies, or brand names. If you have multiple product lines or sub-brands, list them. This helps with Google searches.
Our brands include LuxPro, LightMinder and EcoHalo, each focused on different customer needs.
Mention Team Members or Experts (If Relevant)
If your founders or team members are recognised in the industry, include their names. This can help with name-based search queries.
Use a Clear Call To Action
Finish your profile with a simple message to encourage engagement. For example:
Visit us at Stand C42 to see our latest innovations in action.
Tips For A Strong Profile
- Do not copy and paste from your website or a PDF brochure. Google may ignore content that appears in multiple places.
- Be specific. Avoid vague claims such as “leading provider of innovative solutions.” Say exactly what you offer.
- Use words your customers might search for, such as “wireless charging pads,” “biodegradable packaging,” or “event catering.”
- Write in the third person, for example “BrightTech specialises in…” rather than “We specialise in…”
Weak Example (Generic And Vague)
We are a leading company offering innovative solutions across multiple sectors.
This tells the reader and Google very little. Avoid vague statements like this.
Strong Example (Clear And Search Friendly)
SolarGrid is a clean technology company focused on off-grid solar power systems for agricultural and rural sites. Our range includes modular solar kits, battery storage units, and solar-powered irrigation systems. Brands include AgroLite and SunPak. Visit us on Stand B11 to meet the team and explore our products.
Final Thought
A few minutes spent writing a clear and specific profile can result in more visibility, better traffic, and stronger connections before, during, and after the event.
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