Hold onto your steering wheels, classic car enthusiasts, the 2025 Lancaster Insurance Classic Motor Show is about to get a turbocharged upgrade. We're thrilled to announce that Richard Hammond, the beloved motoring icon, will be joining us this November at the NEC Birmingham. But that's not all, we've also partnered with DriveTribe, the automotive community founded by Hammond himself, to bring you an unforgettable experience.

Meet Richard Hammond, Live at the Show

Richard Hammond, known for his witty banter and deep passion for classic cars, will be gracing our Meet the Experts Theatre on Friday, November 7th. Expect insightful talks, behind-the-scenes stories, and perhaps a few surprises as he shares his journey through the world of motoring.

Beyond the stage, Hammond will be discussing his latest projects, and may even bring a car or two from his own collection of classic cars. It's a rare opportunity to engage with one of the most influential figures in automotive media.

DriveTribe Joins the Ride

We're equally excited to welcome DriveTribe as an official Show Partner. Founded by Richard Hammond, DriveTribe has become a hub for automotive enthusiasts worldwide. The platform is a community-first collection of highly engaged social media platforms including YouTube, Instagram, Twitter, Facebook and TikTok

At the show, DriveTribe's presence will be felt across various activities:

• Live Stage Appearances: Members of the DriveTribe community will host sessions throughout the weekend, diving into topics ranging from car restorations to the latest in automotive technology.
• Exclusive Content: Expect behind-the-scenes footage, interviews, and features that bring the DriveTribe experience to life.
• DriveTribe Display: Engage with the DriveTribe community on their stand, buy some merch, and get up close with some of the most iconic cars featured on their platform.

Mike Fernie brings his charm!

Known for his sharp mechanical mind and soft Scottish lilt, Mike brings a wealth of engineering know-how and a knack for making car talk genuinely entertaining. With years of experience both behind the camera at DriveTribe and under the bonnet, he’s set to share stories, insights, and plenty of charm on our Live Stage.

Sip and Chat with Hammond

In addition to his on-stage appearances, Richard Hammond will showcase his latest venture: a line of premium gin and whisky crafted in collaboration with Hawkridge Distillers. Attendees may even have the chance to sample these beverages and perhaps even share a toast with the man himself.

Save the Date

Don't miss this unique opportunity to connect with automotive legends and immerse yourself in the world of classic cars. Mark your calendars for November 7-9, 2025, and join us at the NEC Birmingham for an unforgettable experience.

Use Discount code EM24 to save £2 per ticket. Purchase tickets here!

Plus, if you book a Friday ticket with code EM24, you get a free Classic Car subscription. T&Cs apply. 

What is going on in the DriveTribe world?

DriveTribe remains one of the internet’s favourite garages, always open, always filled with fresh videos, reviews, and stories that keep car lovers talking long after the engines are switched off.

But here’s the real tease: something new is rolling out soon. The DriveTribe Collective launches this November, a next-gen digital home for automotive fans. Expect deeper dives, behind-the-scenes access, and a community space built for people who’d rather scroll through cars than cat memes. It’s not live yet, but you can sign up now on Scribehound to grab your front-row seat.

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Richard Hammond is also pouring his passion into the bottle with Hammond’s Spirits, his small-batch gin and whisky crafted with the same love for detail that he brings to his cars. Smooth, sippable, and guaranteed to go down easier than explaining to your other half why you “needed” another project car.

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And don’t forget the merch. DriveTribe’s signature motoring gear will be on sale too, kit that says “I live and breathe cars” without you having to say a word.