Exhibiting | Classic Motor Show

Become an Exhibitor

Since 1984, hundreds of the UK’s best known classic car dealers, service providers and traders have chosen the Classic Motor Show as their annual ‘showroom’ to reach the thousands of classic car and bike enthusiasts that attend.

As the season finale, the event is a celebration of all things classic motoring, including everyday classics, thoroughbreds and prestige marques.

We offer a range of exhibiting options designed to suit every type of company, brand or trader, please see below.

We also have a number of sponsorship opportunities available for exhibitors and non-exhibitors, which can be found here.

Become an Exhibitor

Why Exhibit?

For decades the classic car market has delivered superb results and has 'ridden' the changing economic landscape very well.

Due to the 'alternative investment' opportunity that classic cars provide, many companies have found that their businesses have actually performed better.

The Classic Motor Show provides superb sales opportunities for any company offering motoring based products and/or services for trade and consumers.

Who Attends?

The Classic Motor Show audience is made up of over 70,000 collectors, enthusiasts, car club members and hundreds of people with a passion for the world of classic cars and bikes.

91% Male
Average age 55
70% repeat visitors
30% first time visitors
£85,000 Average household income
73% Own a classic car
62% are Club Members
Our 2023 visitors show-related spend is in excess of £25 million, providing excellent sales opportunities.

Fill in the below form if you are interested!

The Classic Motor Show takes over multiple halls within the NEC, Birmingham, with the layout divided into to sections to group traders and clubs into complementary areas. The team will be able to advise where your company/brand is best suited to make the most of those focused on what you offer.

Trade Stands

Occupying the best locations for constant visitor traffic, trade stands suit companies requiring a high profile presence.

Shell Scheme - a ready built stand for you to 'move in' to and furnish with your branding and products: £285 + VAT per m²

Space Only - floor space allowing exhibitors to build their entire stand from the ground up: £255 + VAT per m²

Minimum stand size available: 6m² (e.g. 3m x 2m, 4m x 1.5m)

Car Dealers

Many dealers make this event their annual showroom as car sales are always very strong. Open to Dealers offering quality vehicles at all price ranges.

Dealer Stands - space only plus carpet: £69 + VAT per m²

How much space will I need?

For average sized cars we recommend 15m² / 5m x 3m per car with the doors open or 5m x 1.7m with the doors closed. Please bear in mind that displaying cars tightly may not be as rewarding as fewer cars with more 'breathing space'. Serious buyers will need to be able to fully access the vehicles.

Restoration Area

The Restoration Area surrounds the popular Restoration Theatre and is populated by companies offering all manners of restoration products and services; from tools, to trim, plating to painting, for a small job to a full 'ground-up' restoration.

If your company sells restoration products or offers a restoration service, the Restoration Area is for you: £69 + VAT per m²

Minimum stand size: 25m² for product retailers or 6m² for service providers.

Autojumble

The Autojumble is extremely important to this market trading in rare, old parts, books, manuals, badges and a myriad of other items sought out by enthusiasts.

The Classic Motor Show hosts one of the UK's largest indoor Autojumbles and the area is always thriving, delivering superb sales for our regular 'Jumblers'!

Autojumble Stands: from £215 + VAT per plot
Bikejumble Stands: from £200 + VAT per pot

All plots are all space only and measure 4m x 2m.

Classic Trader Village

The Classic Trader Village is designed as a budget option for smaller traders offering classic motoring based products that can not be classified as 'Autojumble'.

This is a market-style area, similar to the Autojumble, populated by new classic motoring products. The Classic Trader Village also presents a superb opportunity for smaller companies not ready to commit to a Trade Stand.

Classic Trader Village: from £387 + VAT per plot

All stands are all space only and measure 3m x 3m.

Car & Bike Clubs

Each year the show welcomes hundreds of classic car and bike clubs who fill the halls with their wonderful marques. Each and every club, with their members, bring so much joy and knowledge, along with their beautiful vehicles. We aim to represent a broad range of marques and models so visitors can be sure to find their favourites.

To be considered for a club stand at the Lancaster Insurance Classic Motor Show 2025, please complete the club application form below by 2 April 2025:

Apply here

What our Exhibitors say:

"This event brings together so many opportunities for attendees from looking at amazing vehicles to trying new products or finding that man cave item such as enamel sign."
"We came we showed we sold it all"
"It's better than Beaulieu by the proverbial mile"
"My first time exhibiting at the Classic Motor Show so a big learning curve for me. I will go again as I don't think there is anywhere in the UK where you will get so many people involved in the industry in one place."
"Undoubtedly an excellent end of season show for all classic car enthusiasts."
"Where else do you get 70,000 visitors, indoors, who love the hobby? Best ever CMS."
"The organisers think about what the show can do for the exhibitors and then attract the right visitors for them."

If you are a commercial company or trader interested in viewing a floor plan, booking a stand or talking to the Sales team about exhibiting or sponsorship options please get in touch with a member of the sales team,

Robbie McBride - Sales Manager
020 7384 8062 | robbie.mcbride@clarionevents.com

Helen Morton - Classic Trader Village, Autojumble and Bikejumble Sales
07545 160353 | morvisevents@yahoo.co.uk

If you are a Club interested in taking part, please see details of how to apply in the Clubs section above.

Exhibit With Us

Become an Exhibitor

Why Exhibit?

Who Attends?

Fill in the below form if you are interested!

Exhibiting Options

Trade Stands

Car Dealers

Restoration Area

Autojumble

Classic Trader Village

Car & Bike Clubs

What our Exhibitors say:

Enquire about exhibiting

Our Sponsors & Partners

Headline Sponsor

Auction Partner

Logistics Partner

Detailing Partner