The Classic Motor Show

Since 1984 hundreds of the UK’s best known classic car dealers, companies and traders choose the Lancaster Insurance Classic Motor Show, with Discovery, as their annual ‘showroom’. Last year the event attracted 72,000 of the motoring community to the three day event.

As the season finale, the event is celebration of motoring including everyday classics, thoroughbreds and prestige marques. Featuring a superb variety of cars to cater for all tastes and budgets, cars can be found from entry level, sub-£10,000 bracket, to the £100,000-plus bracket. There are several exhibiting options available designed to suit every type of company, brand or trader. 

Classic Motor Show

Classic Motor Show

Why Exhibit?

The Lancaster Insurance Classic Motor Show, with Discovery, provides superb sales for companies offering motoring based products and/or services including:
Classic Car Dealers, Auction Houses, Restoration Services, Parts, Insurance, Finance, Media Titles, Garage Equipment, Car Care Products, Accessories, Performance Products, Technology, Safety Products, Travel Services/Rallies, Art, Lubricants, Fuels, Clothing, etc

For decades the classic car market has delivered superb results and has 'ridden' the current economic crisis very well. Due to the 'alternative investment' opportunity that classic cars provide, many companies involved in the core market have found that their businesses have actually performed better than ever during recent times.

Year-on-year more of the UK’s best known classic car dealers, companies and traders choose the Lancaster Insurance Classic Motor Show, powered by Discovery, as their ‘showroom’ due to the shows renown reputation as the UK’s biggest & best classic motoring celebration. Last year’s show welcomed 71,000 visitors and included everyday classics to thoroughbred and prestige marques, the variety of cars was superb. All tastes and budgets were catered for, with cars typically on offer from the entry level sub-£10,000 bracket to the £100,000-plus bracket. There are several exhibiting options available designed to suit every type of company, brand or trader. Please see above for the opportunity that best suits your requirements for the Lancaster Insurance Classic Motor Show, with Discovery.

Exhibiting Options

Occupying the best locations for constant visitor traffic, trade stands suit companies requiring a high profile presence.

Shell Scheme - a ready built stand for you to 'move in' to and furnish with your branding and products: £264 + VAT per m²

Space Only -  floor space allowing exhibitors to build their entire stand from the ground up: £238 + VAT per m²

Minimum stand size available is 6m² (e.g. 3m x 2m, 4m x 1.5m)

Many dealers make this event their annual showroom as car sales are historically very strong. Open to Dealers offering quality vehicles at all price ranges.

Classic Car Dealers - space includes carpet: £63.00 + VAT per m²

How much space will I need? For average sized cars we recommend 15m² / 5m x 3m per car with the doors open or 5m x 1.7m with the doors closed. Please bear in mind that displaying cars tightly may not be as rewarding as fewer cars with more 'breathing space'. Serious buyers will need to be able to fully access the vehicles.

The Restoration Area surrounds the popular Restoration Theatre and is populated by companies offering all manners of restoration products and services; from tools, to trim, from plating to painting, from a small job to a full 'ground-up' restoration. If your company retails restoration products or offers a restoration service, this area is for you. 

Restoration Area: £63.00 + VAT per m²

Minimun stand size: 25m² for product retailers or 6m² for service providers.


Autojumble is extremely important to this market. Autojumbles up and down the country keep the trade in rare old parts, books, manuals, badges (and a myriad of other items) going. The show hosts one of the UK's largest indoor Autojumbles. This area is always thriving and delivers superb sales for our regular 'Jumblers'!

Autojumble: From £200.00 + VAT per plot

Plots are all space only and measure 4m x 2m. 

The Classic Trader Village is designed as a budget option for smaller traders offering classic motoring based products that can not be classified as 'Autojumble'. This is a market-style area, similar to the Autojumble, populated by new products, mainly classic motoring based. The Classic Trader Village also presents a superb opportunity for smaller companies with products or services suitable for our audience.

Classic Trader Village: From £355.00 + VAT per plot

Classic Trader Village stands are all space only and measure 3m x 3m.

Sponsorship provides the opportunity to have a stand-out presence in the pre-show marketing campaign as well as high visibility at the show. As a sponsor, you have the chance to align your brand as a leading name and engage with our affluent audience, build brand awareness and develop your sales, marketing and database. A variety of bespoke packages are available for your brand to maximise your presence at the Show.

View our current list of sponsors

Make an enquiry

If you are interested in viewing a floor plan, booking a stand or talking to the Sales team about exhibiting or sponsorship options please complete our Exhibiting Form below and a member of the sales team will be in touch.

Alternatively, you can contact the Sales team below:

Robbie McBride - Sales Manager
+44 (0)20 7384 8062  | 

Romone McCrae - Senior Sales Executive
+44 (0)20 7384 7786  |

Helen Morton - Classic Trader Village and Autojumble Sales ​
+44 (0)7545 160353  |

Complete Our Exhibitor Enquiry Form